There is no single formula to follow to ensure your videos go viral, but you can start building a following for your restaurant on one of the fastest growing social media platforms in the world by keeping a few things in mind…
Episode 67 (Pt. 1) – Branded Websites Mean Better Business with Anania Bailey
March 8, 2022The best practices covered in this episode go deep and apply to your business–whether you’re a multi-million dollar operation working with an agency or a small family-owned business going the DIY route. No matter the size of your business, your brand needs to put its best foot forward on the internet.
Episode 65 – Peer-to-Peer Digital Presence
December 8, 2021Recorded live during a group session at the HospitalityMaine Summit in Rockland, Maine; this episode will help break down barriers between you and the digital marketing efforts your business could and should pursue.
Episode 64 – Press Record Already
October 25, 2021In this episode, we’re discussing how restaurants can easily start creating video for powerful, personalized marketing content. Get ready to take notes, there’s a wealth of wisdom piled into this pod!
How to Carve Out Time for Photography in Your Restaurant
August 9, 2021Ready to build a library of images that support your marketing and social media efforts? These 7 quick tips will help you carve out more time for photography in your restaurant or foodservice business.
How Data Mine Your Restaurant & Why You Should
July 19, 2021Data makes the world go ‘round. At least, it’s one of the most crucial tools to help keep restaurants successful. Take a closer look at some of the stats behind popular marketing methods, see what channels make the most sense, and start thinking of creative ways to reach your audience today!
Guide to Restaurant Social Media Marketing in 2021
July 12, 2021A good restaurant social media marketing strategy can help bring customers to your venue. This is because social media is an important tool people use to make purchasing decisions. This is especially true when it comes to choosing where to eat…
Seven Restaurant Marketing Strategies to Implement In 2021
July 1, 2021Own or operate a restaurant, c-store or food service business? Check out these seven marketing ideas for your restaurant to attract and retain customers in 2021.
More, Better, Managed Restaurant Photos
May 27, 2021A strategy for getting your smartphone out of your pocket and using it to increase engagement, traffic, and sales for your establishment.
Easy DIY Digital Menu Boards for Restaurants & Foodservice
May 27, 2021There are many methods, services, and devices you could use to create digital menu boards, just be sure you try this low-cost do-it-yourself solution first.
Restaurant Menu Strategies for 2021
December 7, 2020As we move forward in the “new normal” menu strategies new and old will converge into the right mix of price points, value, menu items, and differentiation that will appeal to consumers.
At-Home Consumers Craving Restaurant Food, Free Delivery, Meal Deals
December 7, 2020Locked-down consumers may be craving professionally made meals and restaurant food, but good food isn’t the only thing they like about restaurants, free delivery and meal deals are also in the mix.
Episode 61 – Grow Your Foodservice Business with Content Marketing
November 19, 2020This episode explores the best way to be found, to be followed and to grow your foodservice business using the internet. That’s content creation, and it’s as important to your digital presence as the food you serve is to your dining room.
Grow Your Foodservice Business with Content Marketing
November 19, 2020Content is as important to your digital presence and marketing efforts as the food you serve is to your dining room. It shows who you are, what you do and what you’re capable of – but most importantly – it can impact a visitor’s decision to return.
Menu Claims Help Increase Profit
October 19, 2020To earn the trust (and repeat business) of their guests, it’s necessary for operators to equip staff with menu talking points so they can clearly communicate the selling points of their ingredients and dishes.
Episode 60 – Peer to Peer with Paul Saval
September 17, 2020If you work in the food industry, provide distribution services, conduct sales calls or are at all curious about the chaotic world and persevering positivity of an independent businesses over the past several months, this episode is a can’t miss.
Episode 59 – A Full Comp Crossover
August 3, 2020This episode brings timeless and relatable wisdom to the forefront of foodservice in a back and forth conversation between two podcast hosts reflecting on the ideas and advice shared by past guests.
Episode 58 – Marketing to the Checklist
June 8, 2020The idea at hand… What if foodservice operations used restaurant reopening checklists as a guide for marketing their businesses?
Delivering Normality in Foodservice
April 22, 2020Whether it be the weekly date night, family movie night, birthdays or anniversaries; your restaurant has the ability to create packages geared towards maintaining a feeling of normalcy.
Episode 57 – Video Marketing During the Covid
April 18, 2020In this special video and audio dual-edition of the Dennis Knows Food podcast, host Luke LaBree interviews Sal Marotta of SM Media Group on the creation and use of video in the foodservice industry.
Video Chat Takeout Ordering for Restaurants
April 16, 2020This is proof of concept, a theoretical solution using freely available technology that addresses the question “How can I, as a restaurant, video chat with my customers to take their order?”
Market Opportunity: Millennials and Their Kids
December 5, 2019According to the NPD Group, Millennials with children increased their restaurant visits by 5% percent in 2018 over the prior year, at a time when the total restaurant industry experienced flat traffic growth…
Leveraging Cookies for Customer Loyalty
November 25, 2019Whether you call them guests or customers, whether they’re grabbing-and-going or checking out after a sit-down meal, they all have the same weakness… the allure of strategically placed impulse purchase items.
Episode 55 – Everyone Leaves Happy, Restaurateur Joshua Kopel
September 16, 2019Hospitality has always been where his heart is, but it hasn’t always been easy or fun. In this episode Joshua shares his thoughts on growth, overcoming challenges, management and leadership, sustainability and the importance of culture in foodservice.
Episode 54 – The Secret Social Sauce
July 19, 2019Social media has exponentially increased the opportunity for people to develop an emotional connection with your brand. The Secret Social Sauce is a strategy that will help you identify your brand’s unique marketable attributes for digital content and social media…