In the restaurant industry, time is an ingredient as important as salt or sugar. It’s the invisible seasoning that can make or break a restaurant’s success. Let’s optimize your kitchen’s efficiency and unlock new opportunities!
Do the Free Stuff First: Strategies to Market Your Business Without a Big Budget
April 17, 2024Dennis Food Service, CMO and veteran marketing professional, Luke LaBree, shares creative, practical, and actionable strategies for marketing your business on a shoestring budget.
Episode 74: Do the Free Stuff First
April 17, 2024Welcome to Episode 74 of the Dennis Knows Food podcast! In this special three-part installment, we’re excited to present Luke LaBree’s keynote address, “Do the Free Stuff First.”
15 Ways to Generate More Business, Traffic from Travelers & Tourists in New England
March 19, 2024Here’s how to generate more traffic and revenue this summer by attracting hungry travelers and weary tourists with your website and social media content.
Simplifying Restaurant Menus for Profitability & Efficiency
March 8, 2024The menu has always been a food service establishment’s best marketing tool—and a roadmap to its financial viability. Now, in the post-pandemic era, engineering the menu to drive margins and enhance efficiencies is even more important.
Episode 73 – So You Want to Make a Podcast?
November 23, 2023In this episode of Dennis Knows Food, we’re diving into the world of podcasting with Michael Mirarchi, a professional “toilet paper” salesperson, author, and returning guest.
Hashtags – The Dewey Decimal System of the Internet
October 12, 2023The internet is expanding at an exponential rate; millions of posts are uploaded every day. Here, hashtags have emerged as a universal organization system for the world’s digital shares. But would Melvil Dewey approve of our #anythinggoes internet organization?
Embracing the Digital Storefront: Why Every Restaurant Needs a Website
July 17, 2023In today’s internet-driven digital age, a strong online presence is essential for any business. Yet, surprisingly, many restaurants and food-focused operations still operate without a dedicated website. By doing so, they unwittingly limit their potential reach and allow others to shape their brand’s perception online.
Episode 72 – Why Every Restaurant Needs a Website
July 17, 2023In today’s internet-driven digital age, a strong online presence is essential for any business. Yet, surprisingly, many restaurants and food-focused operations still operate without a dedicated website. By doing so, they unwittingly limit their potential reach and allow others to shape their brand’s perception online.
AI in Restaurants: Using ChatGPT to Write Menu Descriptions
July 7, 2023AI technology like ChatGPT can dramatically reduce the time restaurant management spends on common marketing tasks. You can leverage AI to generate social media posts, Google Ads, review responses—even your marketing plan—in a matter of seconds.
Strategies to Increase Restaurant Sales in the Summer Months
June 12, 2023While it seems that spring has just arrived, summer is already bearing down. And with it comes heightened possibilities in the restaurant industry. To make the most of this season, we’ve put together the events, marketing strategies, and menu optimizations that can make this your restaurant’s best summer yet.
How to put your restaurant menu online and use it as an effective marketing tool.
May 12, 2023Restaurant owners are always looking for ways to get more business, earn a higher profit, and attract new customers. Marketing strategies, like social media campaigns and local advertising, are great ways to get the word out about your business. But your most powerful restaurant marketing tools already exist in your restaurant menu. Learn how to take your restaurant menu online and use it as an effective marketing tool.
5 Ways to Drive More Foot Traffic to Your Restaurant
April 25, 2023Whether you’re looking for a cure to your restaurant’s winter blues or a more long-term plan to help combat natural dips in business, here are five strategies for driving more foot traffic to your restaurant.
10 Restaurant Social Media Content Ideas that Build Customer Loyalty
March 28, 2023To compete today, your restaurant’s social media marketing strategy needs authentic content that represents who you are as a brand. But the question still remains… What should your restaurant post on social media?
10 Ways to Grow Hot Beverage Sales
February 14, 2023Hot beverages are the workhorse products of foodservice. They are profitable “must-haves” for just about every type of operation, be it the office kitchen, college, and hospital cafeteria, or the high-volume LSR and convenience store, but it’s easy to forget that these popular beverages don’t just sell themselves.
Episode 70 – Managing Restaurant Menus for Margin & Profit
January 20, 2023Real-world advice on menu management from a food service professional with over 20 years of experience. In this episode Dennis Food Service account executive Josh Henderson joins Luke and Samantha to discuss menu pricing, and managing your restaurant’s menu for margin and profit.
Restaurant Holiday Promotion Ideas
November 29, 2022Transforming your restaurant into a winter wonderland can draw people into the warmth of your building. Instead of being one of many potential stops while people are out and about, you can become the go-to restaurant in your area for people who want to celebrate the season with inspiration from these ideas.
Episode 69 – QR Codes Are FREE
October 11, 2022Luke and Samantha go off the rails in a light-hearted discussion about making the most of truly free QR codes. Whether for restaurant menus or online ordering, there’s a more than one way to go about it.
The Age of Restaurant “Favorites”
October 7, 2022By learning more about what tastes and influences are shared among age groups, restaurants can create profitable and engaging opportunities around those values and preferences. The following dining preferences can be helpful in better serving your restaurant customers and their varying preferences.
Why Meal Kits Are Good for Your Food Service Operation
August 23, 2022Once associated with direct-to-consumer subscription services and supermarket specialty cases, meal kits have become a valuable source of revenue for restaurants and other foodservice establishments.
Episode 68 – Scent Marketing
July 29, 2022In this episode writer and marketing professional Marisa Sanfilippo joins the podcast to discuss scent marketing. Tapping into this powerful consumer sense can lead to increased sales and customer loyalty.
Leverage Social Media to Boost Dessert Sales
June 17, 2022Using social media platforms to reach your target audience when promoting dessert offerings may be key to boosting sweet sweet sales.
The Smells That Make Customers Spend More
June 14, 2022Did you know the way your business smells could entice customers to spend more money? Here’s everything you need to know about scent marketing.
Restaurant Email Marketing Strategies that Work in 2022
June 1, 2022Despite all of the hoopla surrounding social media marketing this year, email marketing can produce tremendous returns at a minimal direct cost. And it’s all based on quantifiable facts.
Episode 67 (Pt. 2) – Follow-up to Branded Websites Mean Better Business
March 25, 2022In this follow-up to episode 67, Peter Anania and Dustyn Bailey return to tackle the topic “What goes into a well-branded website?” You asked, we answered. We’re focusing this conversation around questions received, and answers given, following our first discussion.